retail displays

Point Of Purchase Display

Shanghai Shiquan Display have rich experience to supply kinds of point of purchase display, and we supply the best retail solution for your business.

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Point Of Purchase Display Solutions

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All You Should Know About Point of Purchase Display

All You Should Know About Point of Purchase Displays

Before we talk about Point of Purchase displays, think about the number of times have you stopped in a grocery store while pushing your shopping cart to check out a cutely packaged product placed amidst a bright display? 

Or have you resisted the urge to grab the new soda, brightly packaged gum attractively displayed at the check-out counter because you’re on a budget? 

Or your cart only contains more items than you had put on the list?

Relatable, right?

This happens because of a strategy deployed by the marketers and retailers to highlight the merchandise on sale while also drawing the customer’s attention to their product. 

It is an extremely effective strategy as many of the consumers relate to it.

What Exactly Is A Point Of Purchase Or POP?

Point of Purchase, or POP, are those points in a store where a customer will purchase or engage with a product. 

It is an advertising strategy used by retailers and marketers to influence a customer’s decision to buy a product there and then. 

Are Point of Purchase (POP) and Point of Sale (POS) the same?

A common misconception about Point of Purchase is that it is only the place where the customer purchases the product. 

However, that’s not the case. 

Point of Purchase is any location in the store where the customer engages with the product, whereas Point of Sale only indicate to where the transfer of money occurs.

POP Displays VS POS Displays

Point-of-Sale display is actually a sub-category of Point of Purchase display. 

The primary difference between Point-of-Purchase displays and Point-of-Sale displays is their location. 

Point-of-Purchase displays can be stationed in whatever in the shop where customers make their purchasing decisions. 

POS displays are precisely placed where customers purchase the product that is the cash counter.

Both Point of Purchase displays and Point-of-Sale displays are effective marketing strategies.

however, Point of Purchase displays are more effective in promoting a product or sale. In comparison, Point of Sale display stimulates the shoppers to make hasty purchases.

What Is Point Of Purchase Display?

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A Point of Purchase display is a sales and marketing “tool” that exists separately from the usual aisle shelves where products are displayed. 

Point of Purchase display strategy involves placing marketing material or an advertisement related to your product beside the merchandise you mean to promote.

Customized display racks, Cardboard standees, Pole toppers, floor graphics, posters, and banners are some kinds of Point-of-Purchase displays. 

These all are not merely for the aesthetic but are marketing tools to convert casual onlookers to customers.

How Point of Purchase Display Work?

How Point of Purchase Display Work
how point of purchase display work

Point of Purchase displays elevates your Brand Presence and Awareness. 

These displays play a vital role in highlighting a product in a shop full of your competitor’s merchandise. 

A product with Point of Purchase displays doesn’t blend in with the rest but instead stands out in the store grasping the customer’s eye and increasing sales.

You would not find a shelf board or variety store that does not have a point of purchase display in today’s times. 

All segments of the retail industry recognize the importance of this simple but effective marketing tool. 

All shopping malls, variety stores, grocery stores, and general retailers have some form of Point of Purchase displays creatively placed.

Point of Purchase displays can be simple too. 

A customised sticker on the shelf or the floor also counts as a Point of Purchase display. 

A customized rack full of products to grasp the consumer’s attention as they casually walk down the grocery store’s aisle is also a Point of Purchase display. 

These displays require a vibrant design with the vendor’s brand to stand out visually.

7 Reasons Why You Absolutely Got to Have Point of Purchase Display?

7 Reasons Why You Absolutely Got to Have Point of Purchase Display
7 reasons why you absolutely got to have point of purchase display

You might be confused about whether or not your brand needs a Point of Purchase display. So here’s the thing. 

You DO need a Point of Purchase display. Every brand needs them.

Your Point of Purchase displays educates the shoppers about your brand encouraging them to buy your product and ultimately increasing your sales. 

Having a Point of Purchase display can also enhance your retail store, making it look more warm and welcoming. 

Here is why you got t Point of Purchase displays in your store:

1. Impulsive purchasing:

When was the last time you went shopping and only bought the stuff you actually needed? 

Studies show that most of the shoppers make their purchasing decisions in-store. 

Therefore, there is a big margin to influence the customer’s purchasing decisions to your advantage. 

Attractive Point of Purchase display compels the shoppers to pick up the displayed product and check it out. 

Once the product is in the customer’s hands, chances are they will add it into their cart.

Point of Purchase displays bring visual clarity to the customers, and the more clarity there is, the more people are inclined to do impulsive shopping and repeat this behavior. 

Point of Sales displays are especially effective as people are prone to adding a few more items while checking-out.

2. Increasing Brand awareness:

increasing brand awareness

Point of Purchase displays can help you exponentially increase your brand awareness. 

Shelves filled with various brands’ products can easily overwhelm the customer, and your product will easily blend in with other brands on the aisle shelves.

Merchandise placed amidst Point of Purchase displays will make your product more attractive from the rest, encouraging the customer to choose your brand and make a purchase.

Point of Purchase displays can drastically change your brand image and greatly elevate your brand’s view. 

The better the customer’s shopping experience, the more likely they’ll remember your brand name.

3. Cost-Effective:

cost efficent

You might think that having Point of Purchase displays is a strain on your wallet. But that’s not the case. 

POP/POS displays are actually an “investment” that pays off well if done right.

Point of Purchase displays represents your brand as a salesperson. 

Using Point of Purchase displays, brands can communicate with their target audience at a lower cost than paid media advertising. 

These displays not only lower the price but also have an great impact on the consumer. 

While investing in Point of Purchase displays, you might feel that they are mainly for the aesthetic and better brand representation. 

However, studies show that POP/POS displays positively impact your Return on Investment (ROI) as they actually impact the sales with generates revenue.

4. Better Brand Representation:

You might not want to depend entirely on the retailer when it comes to your brand representation. 

While merchandising any brand, the retailers might not understand your brand enough to compel a buyer to purchase the product.

To effectively merchandise your product, you need better brand representation. And Point of Purchase displays are extremely fruitful in doing that. 

You don’t always need to invest in hiring multiple salesmen to educate the shoppers about your brand message.

5. Flexibility in the location:

Without the Point of Purchase display, your only option for product placement is most probably is the shelf aisles. 

A POP/POS rack gives you the edge to place your product in the area of your choice.

Point of Purchase displays gives flexibility in the products’ location as they can be strategically placed at high traffic areas in the store like check-out counters, ensuring the maximum visibility and purchase of your product.

6. Communicating your message:

You might want to tell the customers about how amazing your product is and why they need it. 

But there is a limitation to what you can say about your product on your product’s packaging owing to less space.

Point of Purchase display can give you the additional space to educate your consumer about your product’s unique features. 

You can write compelling and catchy lines on your Point of Purchase display that effectively delivers your message to the customers.

7. Grabbing Consumer's Attention:

Grabbing Consumer's Attention

Who wouldn’t be compelled to approach a brightly lit, attractively colored, creatively created space while grocery shopping? 

Just like attractive packaging is an excellent strategy to get the customer to pick your product, a good Point of Purchase display is highly effective in getting the shopper’s attention to YOUR brand.

Sometimes, the consumer is looking for something specific while walking down the aisle. 

With an exciting Point of Purchase display, the customer will likely notice your product. 

12 Types of Point of Purchase Displays You should Know About:

retail displays
12 types of point of purchase displays you should know about

There are various kinds of eye-catching Point of Purchase displays. 

If you are looking for types of Point of Purchase displays, consider the following list we have compiled for you:

1. End Aisle/ Endcap displays:

As the name suggests, these are placed at the end corners of the two aisle shelves sitting back-to-back. 

These displays are a fantastic way to market any product. 

They also allow you to put your product without occupying extra space on the aisle shelves. 

They also offer a high-conversion point as the customer will see your product without going down the aisle.

They are an amazing way of promoting new products for improved brand exposure. 

Free food sampling is also an endcap activity.

2. Gondola Displays:

Gondolas are two-sided shelving units with hooks or pegs. 

While they are usually placed in large and open areas of the stores, they can also be used as endcaps by placing them at the shelves’ end.

Since they have adjustable shelves, they can be customized to accommodate different products.  

Brands can promote their products by inserting graphics and attractive color-scheme.

3. Banner Stands:

Banner stands are portable, inexpensive, and a worthwhile way of catching customer’s attention. 

The less is more strategy is good while making a banner stand as you don’t want to overwhelm the customer by putting too many graphics or information. 

Banners should be catchy, brightly colored, and minimalistic since most people don’t have a long attention span to read long paragraphs while grocery shopping.

4. Freestanding displays:

Freestanding displays are commonly made up of cardboard, which gives an excellent chance to get creative and make different attention-grabbing shapes and sizes. 

They are easy to implement and provides the flexibility to locate your products around the store.

They are approachable from all sides, giving greater visibility and allowing multiple customers to interact with your product at once. 

The great idea is to make a bigger version of your product out of cardboard to attract customers.

5. Floor graphics:

Floor graphics are usually seen in big spaces like retail settings or grocery stores. Ideally, they should be placed in the mid of an aisle or ahead of the shelf where your product is placed so the customers can quickly find it.

Floor graphics might be a more superficial point-of-purchase display. 

However, if designed well, they can attract the customer’s attention just like other displays. 

They can be customized into virtually limitless designs and shapes to meet your branding goals. 

6. Dump bins:

As the name indicated, Dump bins are giant bins that contain individually packaged products. 

Dumpbins are also a type of standalone displays that can be placed anywhere and interacted with all angles.

They are usually filled with small packaged products like candy bars or food accessories that provoke impulse buys. 

They cannot only be a good opportunity for how you project your brand’s image but are also very easy to set up.

7. Window Signage:

One of the most versatile Point of Purchase displays is window graphics. 

Window signage is a guaranteed way to attract customers’ eyes and give them a memorable branding experience.

According to studies, 50% of the new customers are brought into the store through an on-premise window signage display. 

However, this type of Point of Purchase display isn’t suited for every retail store. 

Only stores with glass surface areas can benefit from window graphics.

8. Cart advertising:

Every shopper will use a cart, so your ad will be seen. 

The customers don’t have any choice. 

In fact, the first thing the customers grab when they walk into the store is a cart, and it is the last thing they leave when they leave.

This type of Point of Purchase display provides constant advertising exposure to the shoppers throughout their shopping trip. 

Your ad will be seen a lot and will be seen by the right people.

9. Customized doormats:

Customized doormats are similar to floor graphics, except that they are the first thing to be seen, and shoppers will be introduced to your brand via your logo.

Rather than having a flat, neutral design, you can inject your brand’s personality into the door mat’s design. 

They can be fun, professional, or anything you want them to be.

10. Motion Displays:

People can’t ignore screens, can they? 

Here comes a digital type of Point of Purchase Display that is the Motion display. 

Their effect on sales is dramatic, and they are good at catching shopper’s attention.

The most significant advantage of advertising using motion displays is that the advertiser has the liberty to flash as many messages as they can.

11. Shelf talkers/ Hangtags:

Shelf talkers are also known as hangtags and they are economical and easy to catch the customer’s eye. 

This type of point of purchase display is a brightly colored picture popping out of the shelf; just like floor graphics, they are also used to guide the customer towards your product.

 Important information about the brand can be displayed on them as opposed to the packaging only. 

Any coupons or promotions relevant to the product can also be displayed on the shelf-talkers to attract customers.

12. Vendor Shops:

This type of Point-of-Purchase display type is basically a store within the store where a section of the retail store is reserved for merchandise that sets it apart. 

They are also called Pop-up-Stores. These vendor shops give the perfect opportunity to brands to deliver their brand message to consumers face-to-face.

Online-only brands often use vendor shops to help them decide whether offline sales make sense to their particular business line without making a permanent financial commitment to a physical store.

Considerations when Choosing Point of Purchase Display

considerations when choosing point of purchase display
considerations when choosing point of purchase display

As said earlier, the goal of having a Point of Purchase display or a Point of Sales display isn’t just to make the store aesthetically pleasing and welcoming but to make your product stand out from the rest and to increase your revenue. 

Also, marketing your product using Point of Purchase is an investment, and you would definitely want to reap its benefits. 

So, a Point of Purchase display would only be successful if it increases your sales. 

So there are many points that you need to keep in mind before getting display racks for your brand.

Every display is created differently to cater to a different product. 

An exhibition that works for candy bars is not going to work for multivitamins. 

A high-end product cannot be placed in dump bins; similarly, a gum pack does not need to be advertised through motion display.

So, the question is: How exactly a Point of Purchase display is effective?

1. Know your audience:

know your audience

Whom exactly are you trying to engage with your Point of Purchase display? 

Is it a mom looking for some healthy food? 

Or is it under 12 kids you want to lure into getting their parents to buy your product? 

Or maybe it is an outdoorsy guy you want to engage with?

Knowing your target shoppers is the first step to designing a Point of Purchase display. 

It will help you determine what taglines, graphics, color schemes you want to incorporate in your Point of Purchase display. 

Being clear about your target shoppers would even determine what size of your Point of Purchase display is going to be.

2. Know your retailer:

retail displays

Knowing the retailer is absolutely necessary as they are going to be housing your product. 

You don’t want your high-end product to look out of place in a supermarket, nor do you want a plain average cardboard Point of Purchase display to sell electronics at an elegant high-end store.

Keep in mind that your end goal is to increase your sales, not drop them. 

A right Point-of-Purchase strategy at the wrong place will do more harm than good.

3. Sweep the customer off their feet!

Let’s face it, you are NOT the only one trying to attract customers using Point-of-Purchase displays. 

Almost every brand these days deploy this strategy, which is why you need to be at the top of your creative game to allure the client towards YOUR product.

Make your graphics bold, colors unique, cut the cardboards in an artsy way, and keep your products in a well-lit space. 

The goal is not just to catch the customer’s attention but to make the product irresistibly attractive.

4. Don't overdo it:

As said earlier, Point of Purchase displays are also a way to educate and provide the customer with extra information about the product. 

However, you might be wanting to put out all the information on the display or cover all the display with graphics, hence overdoing the whole thing. 

Your Point of Purchase display should not be an eye-sore, nor should it look like a thesaurus. 

The client is not going to stand there and read all the information. You have mere seconds to catch the customer’s attention. So try to keep it concise and minimalistic.

5. Location of Point-of-Purchase displays:

retail displays

The importance of the location of Point of Purchase displays can’t be emphasized enough. 

You don’t want a giant standalone placed in a cramped place that blocks the space. 

Likewise, setting a tiny Point of Sales display at the check out might just fail to catch the customer’s eye.

You also need to ensure that your Point of Purchase displays are neither too tall nor too small to have difficulty interacting with the product. 

Too gigantic or minuscule The height should be such that the shoppers can engage eye-to-eye with the product.

6. Easy to engage with:

By saying “easy to engage with,” it’s meant that your Point of Purchase display should be such that the customers don’t face any problem taking out a product. 

The other products shouldn’t be falling over when one is removed, nor should the products be so tightly placed that the customers have to twist and turn to remove them.

The POP/POS display should be easy to engage with the retailer as well. 

Your display’s design should be as such that it doesn’t take too much time and effort to clean up. 

Otherwise, it might not be able to stay in the store altogether.

7. Alignment of packaging and POP display:

Your Point-of-Purchase displays are doing the job of what a salesman would do for your brand. 

That’s why there should be coherence between the product packaging AND the POP/POS display.

Although it might seem obvious, your logo should be present on BOTH the product packaging and POP/POS display. 

Try to incorporate your brand’s message in the display so that the customers can recognize you.

8. Appropriate size:

The POP display/rack’s size and depth should be such that your product is clearly visible from the rack. 

The whole point of investing in branding is to give maximum exposure to the product.

If the Point-of-Purchase rack is too deep, the product will remain hidden, and that is not what you’re looking for. 

Also, the rack design should hold the items as securely as possible.

9. Avoid low-quality materials:

A lot of factors like budget, the product in-question need to be taken into account while choosing the material for your product of Purchase display. 

For short-term displays, cardboard displays are a good option, while plastic is better for long-term Point of Purchase displays.

Whatever material might deem feasible for you, a high-quality POP display will speak for itself. 

You should avoid using cheap, low-quality material as the return on investment (ROI) of a good quality Point-of-Purchase display will definitely be better.

10. Make a win-win situation:

Make a win-win situation

We all love free products, don’t we? 

While all Point of Purchase displays we talked about involving only one sense, i.e., the sense of sight. 

There is another sense you might want to include to increase your sales: the sense of smell. 

Apart from scented candles, coffee or food scents are an effective and emotional way to connect to the customers.

Giving out freebies will build customer loyalty, and shoppers will be attracted to your setup. 

Also, they will remember the amazing experience they had and are probably going to purchase your product.

How to custom a Point of Purchase Display:

how to custom a point of purchase display

Now that we have established that your Point of Purchase display is your brand identity, how to custom a point of Purchase display? 

There are many specifications to keep in mind while customizing your Point of Purchase display.

1. Choose your Type of Point of Purchase Display:

First things first. We have meticulously discussed the various types of Point of Purchase displays. 

Choose the type that works the best in depicting your brand. 

Whether you want a display rack or floor graphics? 

You are the one who knows your brand the most. 

Your supplier might be able to give you suggestions in this regard.

2. Designing Your Point-of-Purchase:

Again, the design of your Point of Purchase display depends upon the size, weight, and overall dimensions of your product. 

How you want your product to be displayed also carries weight. 

You need to have a detailed discussion with your manufacturer about what design you like for your Point of Purchase display, so the final product is close to your imagination.

3. The material of Point-of-Purchase display:

There are so many options available when it comes to choosing your Point of Purchase display material. 

A Point-of-Purchase display made up of high-quality material stands out from the rest. 

Considering that the Return on Investment (ROI) of Point-of-Purchase displays is enormous, you should try not to cut corners and invest in good-quality material.

The material also determines the life of the Point of Purchase display. 

Depending on if you need a Point of Purchase display for the long-term or short-term, the material will be chosen. 

Your manufacturer might also be offering a warranty for the displays. You must discuss all these matters beforehand before placing an order.

4. Installation procedure:

Point of Purchase displays has different installation procedures. 

Some Different are detachable, foldable, etc. The manufacturer will definitely provide you with an installation manual to be easily installed at the retail store.

Shanghai Shiquan Display offers racks with the most straightforward installation procedures ensuring your experience is smooth as possible.

5. Order Quantity:

After deciding your Point of Purchase display’s design and material, you should know your minimum order quantity and its relevant pricing. 

Some manufacturers also have a minimum quantity of their own that you need to place an order of. 

You should also check out a few samples as well. For that, you need to consult the supplier. 

Depending upon the quantity of the models you need, the cost will be determined. 

Some of the suppliers offer discounted prices, and some may provide you with for even free.

6. Production Costs and budget:

Now comes the most crucial question: The production costs and your budget.

The production costs apart from the material and equipment depend upon how massive your order is. 

A lot of manufacturers offer discounted prices on bulk orders. 

You would need to ask the supplier to quote you prices for various quantities to choose what works best for you. 

You must also decide beforehand about the payment policy. 

Some suppliers ask you to deposit 50%  before starting the manufacturing process and the remaining after the delivery.

7. Shipping costs:

retail displays

Exporting goods from different countries incurs additional shipping costs. 

Shanghai Shiquan Display delivers you your Point of Purchase displays at YOUR doorstep. This means you will be exempted from shipment charges.

Last but not least, you need to inform the supplier of the time frame in which you want your Point-of-Purchase racks to be delivered. 

This may depend upon your brand promotion schedule or product launch dates. 

You must let your supplier know about these dates. 

Don’t forget to add the time consumed by shipment.

If you have any questions or you want any suggestions, do not hesitate to contact us. 

Our Point-of-Purchase displays are unique, and Shanghai Shaquan Displays would LOVE to bring your vision to life and boost your sales.

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