displays for retail

Displays For Retail

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DISPLAYS FOR RETAIL IDEAS/BENEFITS: The Complete Guide

Are you a retailer and concerned about your sales? 

Do you want to attract more customers? 

Have you ever wondered it might be because of your retail display? 

No? 

Then this guide it is definitely for you. 

A retail display is something in your store that displays and promotes the goods/products you are selling. 

As displays for retail are usually the first point of contact between your customer and the product, you should pay more attention to it. 

Visual merchandising is something all the big brands in the retail industry are practicing. 

Merchandising specialists are usually people who design and implement them; e.g. when to launch a product, its promotion or innovation. 

This policy mainly concerned about the appearance of retail and emergence of emotions. 

Displays for retail helps people decide which product is the best for them and how to use/put it together.

Why Displays For Retail Is Important?

displays for retail
Why Displays For Retail Is Important

We all know that the primarily factors of any successful retail shop in the impact its display have on consumers. 

The product itself doesn’t attract as many buyers as the way it is presented does. So it is quite necessary to think about the design of display. 

• Displays for retail tell a story:

When you give your store a theme and display stuff according to that people see a story. In winters, throwing t-shirts and shorts over mannequins won’t attract customers but jackets, blazers and some snow would.  

Theme-based stores have better sales because most of the people come in just to have a closer look at the display items and end up buying stuff.

Displaying retail according to seasons can have a huge impact on sales too, that is why you see hearts everywhere on Valentine’s Day and Santa Claus on Christmas.

• Customer engagement:

Displays for retail always grab attention of people and increases the foot traffic of your store.  

Whether you are selling kitchen appliances or makeup products; you will cater to a particular audience and displaying retail communicates with your audience. 

Use posters and banners that are interactive and can be useful in helping people buying the product. 

Relevancy is what you should keep in mind while displaying your merchandise and decorating your store. 

Nobody wants to go to a shop that shows sport items in the display and sells electronics!

• Organized and accessible displays for retail saves time:

Racks, shelves, banners and dump bins provide an organized display of retail and make it easier for customer to reach and touch the product.

 It saves time and energy of the shopper and they don’t have to spend hours looking for a jar of jam. 

The product description educates people and guides them which product is the best one for them.

Now you know the importance and definitely want to have a good display for retail in your shop. 

So how can you improve your retail display and sales?

Well… here are some ideas for displays for retail.

Ideas/Tips For Retail Display:

In Store Displays For Retail
In Store Displays For Retail

According to researchers Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr. Erica Keeps, this is how our five sense processes information:

83.0% ~ Sight

11.0% ~Hearing

03.5% ~ Smell

01.5% ~Touch

01.0% ~ Taste

Since humans are primarily visual in nature, visual merchandising is the go-to for almost every retailer. 

And this is why you should rely on displays for retail.

1. Huge displays/store layout:

The first thing you should do as a retailer is indulge your customer in a particular environment, where they can perceive the stimuli and feel comfortable in the atmosphere of the store. 

Your store layout matters the most. Grid layout, racetrack layout and free form layout are some common forms of store layout. 

Spatial design of the store not only makes the consumers shopping enjoyable but gives them more time to spend inside the shop and take a look at all the products. 

If you sell cheap items and can’t afford a big store, then keep fewer items in the display. 

Don’t overload your display racks and keep the extra stuff at the back of the store. 

Organize your merchandize into displays for retail and try to make it look neat. Messy stores are very unattractive.

2. Ambiance of the store:

• Color choice:

Color is a powerful tool in exterior and interior displays for retail. It can influence the customers’ decision inside and outside the store. 

Every color produces a different emotional response. Research studies show that colors have a huge impact on behavior and mood of some individuals; irrespective of their age, gender or culture. 

Colors convey a brand’s personality to the consumers and maintain the vibe of the store.

About 62% to 90% of consumers say they unintentionally judge a retail environment because of its color within the first 90 seconds of viewing the store.

• Lighting:

Using lights is a creative way of displaying the retail. 

Usually it is for highlighting a specific product/object or simply for illuminating the store. 

It can influence customer’s decision making, behavior and mood. They become more excited and stimulated when the store is bright. 

Using softer light can slow down the customers pace and increase the time they speed in shop. 

The lighting and its brightness, in the store, is a very important factor in displays for retail.

Here’s a video on why lighting matters in retail stores.

• Music and Scent:

Many people don’t see the importance of playing music in the stores but the impact it has on sales in phenomenal. 

Choosing music according to the age/gender of your customers, for example if you are selling products related to teenage, pop music, can be very effective. 

Scents like lavender, grapefruit, vanilla and rosemary can be beneficial for the retailer.

They not only calm, relax and appease the consumers but prompt them to loiter and spend more time in the store; which intensifies awareness and impulse purchasing. 

3. Touch and try:

Online retail shopping has grown rapidly in the past few years but Forrester Research shows that majority of U.S. retail sales still takes place offline (92%).

Most of the people choose going to the shop than buying stuff online because physical retail allows them to touch and try the products themselves. 

Take the items out of the boxes and display them in racks or shelves so the shoppers get to really experience your merchandise and it will attract more people. 

This is the reason why people prefer going to the shops that has try-rooms and fitting rooms, create an atmosphere where you let the people decide what they want to buy and make decisions according to their likes and dislikes.

For example, Brandless has introduced tasting stations at their stores where people could test their products. At the pop-up you will see many olive oils and sauces.

The touch and try is the main reason why displays for retail is essential in stores. 

It generates a sense of trust and clients feel respected and special. They realize that you are not looting them and genuinely care about customer service. 

4. Mannequins and décor:

Mannequins are embodiment of visual merchandising and play a vital role in boosting the sales of clothing industry. 

They display clothes in a way to give the shopper a clear image of product use. 

Use them to show your best products. When a buyer passes by your shop and sees a mannequin wearing a gorgeous dress they would definitely be attracted to the shop. 

Mannequins are like models that showcase your designs to the world without asking for payment! 

Use plants, quotes and small décor items to make give your shop a home-like vibe. People tend to shop where they feel comfortable. 

5. Display your retail:

Having visible merchandise is very important for retailers as customers not only like to buy the stuff they can see but also touch and feel. 

Use displays for retail and invest installing shelves in your store and it gives the buyers a chance to see the product more closely. 

Educating people about your products is a good way of persuading them to buy it. Arrange the goods in a way that people can make a choice easily. 

Overcrowding a rack can confuse people and they end up buying nothing. 

According to a research, many people are attracted to the store with larger section (60%) while only 40% are attracted to the smaller section but when sales were compared only 3% bought from the larger both while 30% from the smaller booth. 

So, while displaying retail use a wise strategy. 

6. Your store should reflect the price of your items:

People know that for retail stores ‘space equals cost’ the larger your store is, it is evident that higher would be the prices. 

That’s how people judge which shop they should go too. If you are selling products that are for low-wage to average income people you definitely should be careful about the size of your shop.

Over-crowded racks mean affordable brand/items. 

The more stuff you cram into the shop the cheaper your store would look. So, if your merchandise is expensive there should be more space in your items.

7. Three-dimensional display:

Two dimensional displays lack depth and appear boring.  

For appealing visuals try hanging your items from the ceiling. 

Invest in displaysp for reatail that can be accessed from all directions and place them in the middle of the store to keep your most special/sale items on them. 

When consumers enter the shop that would be the first thing they would notice. 

Accessorize the mannequins, use the rugs you are selling and show people how to put the stuff together.

8. Simplicity is the best policy:

Adding too much to the display can be very distracting and can drive people away from their purpose. 

Overloading makes it difficult for the buyer to find the stuff he wants as it hides behind other invaluable items.

Try to not make merchandise unapproachable. 

9. Decorate wisely:

Sometimes retailers use products that aren’t for sale in their display to enhance the beauty of the store, while doing so you should make sure that the items you are using are actually beneficial or are just distracting. 

Place decorative items in a way that they don’t hide your sale items and don’t block the way. 

The aisle should be wide enough to allow people to move with their carts easily and pick stuff. 

10. Use technology for display:

Use LEDs lights, TVs, tablets and digital display in your shops to play ads or video related to the items you are selling. 

Play instructional videos to educate people about the product. Show the customers that you care!

11. Use inspiration:

Go out of your shop, look around, visit other shops and note what makes them eye-catching? 

Why you liked them? 

What’s something they offer and you don’t? Take pictures so you can recreate it later. 

This can be a wonderful way of finding inspiration and invigorating your own displays for retail.

For example if you run a grocery store visit and observe the displays of a gift store or an antique store, you will learn how to present your items. 

From a clothing store you can learn how they make your retail display theme-based, in an art and crafts store you would see how much colors matters and perfume stores teach you how scents attract people.

12. Be up-to-date:

Retailers often forget to update the in-store retail displays and their store starts to look stale and dull.  

According to a survey 40% of consumers make weekly purchases at brick-and-mortar retail stores. 

Whether they visit your store weekly or not, you should make sure that every time they visit they discover new products. 

This is the reason why brands have ‘clearance sales’ or ‘end-of-season sales’. 

They want to get rid of the old stuff when new merchandise comes in. 

Switch your displays, move mannequins and displays for retail around to give your store a fresh look. 

Use holidays and events to inspire changes in your retail store displays. 

Hang brooms and pumpkins on Halloween, use hearts and spread red carpets on valentines. 

Window displays for retail should be given more attention as that’s what people look at when they are passing by the streets. 

It is one of the easiest and less expensive ways to advertise your products and it lasts longer.

Types Of Displays For Retail:

Once the customer is in the store due to broadcasting or advertisement; what he buys depends on completely on the retail display. 

Due to competition it is very tricky to standout having monotonous shelves. That’s why the way you showcase your merchandise is very important.

There are different types of retail displays that are used by stores and industries to make a critical impact on the buyer. 

It is important to choose the displays for retail according to the product you are selling so you must have some knowledge about the displays. 

Types of displays for retail include: 

• Store shelving displays

• Standalone displays

• Clothing displays

Store Shelving Displays:

Showcasing merchandise on shelves in store is very important for a retailer. These displays are used when you don’t have enough space to showcase everything on walls.

1. End-cap displays:
End Cap Displays
End Cap Displays
End Cap Displays2
End Cap Displays2

These are the racks that are placed at the end or beginning of a two-sided retail shelf which comes in the way when a customer go from one aisle to another. 

They attract a lot of eyes as people would see them first before going down the aisle. 

Many big stores use these to display their clearance merchandize so they have can display newer items in regular aisles. 

Retailers usually display sale products or items that need promotion in end-cap displays. 

Use sturdy and strong shelves for these displays as they have to handle heavy merchandise.

2. On-shelf display:
displays for retail
On Shelf Display

This kind of retail display is seen while walking through the aisles. It plays a major role in putting a long-lasting impact on the shopper. 

Try to assort similar items in one rack and create a smooth flow. 

Put bigger boxes in the upper and lower shelves and spare the middle racks for pouches, bags and small cans.

Standalone Displays:

This is usually known as Point Of Purchase or Point Of Display unit (POP, POD). It is a free standing product presentation that draws customers’ attention to its location. 

It is independent from the fixed store installations and can be moved around.  

They should be placed in the middle of the store or a point where every customer can see it as they play an imperative role in in-store marketing. 

These displays for retail are called POP because this is where majority of the buying decisions take place. 

1. Free standing display units:
Free Standing Display Units
Free Standing Display Units

A stocked floor stand elevates accessibility and visibility of the products.  They come in eye-catching shapes, bright colors and good material. 

They present merchandize in a more organized and neat way. They advertise the brand and entice the shopper into getting a closer look at the retail product.

2. Isle Unit:
Isle Unit
Isle Unit

Floor-standing retail displays that give you access from all directions are called isle units. 

They break-through traffic, keep the customers engaged and are easy to restock. 

Place them in an open space so it doesn’t make your store look messy or crowded.

3. Display cases:
displays for retail
Display Cases

Display your goods in glass or plastic cases/stands that are close from all sides. It keeps the products dust-free and makes them look unique. 

They are usually found in jewelry or watch stores for their security. 

Electronic items and certain types of sporting equipment are kept in display cases. 

To access the items hoppers can ask the employ to pick it out. 

Be creative with displaying your products and design unique cases to make your shop look aesthetic and tempting. 

4. Entry-way displays:
Entry Way Displays
Entry Way Displays

Display your retail in the entrance of your store and it would enhance the image of your shop to the point where you are at the top of the list. 

When the customer enters your shop they are ready to pick anything they see first and there’s a 70% chance they would pick that product. 

Entrance displays are very effective in impulse shopping.

This is a way of catching the shoppers’ attention before they enter you shop. 

Be prepared for seasonal needs and pay attention to holidays. 

Make sure you use your best samples and display racks here because first impression is the last impression!

5. Window display:
Window Display
Window Display

This works exactly as entry-way displays in pulling people towards your store so create a visually attractive design that promotes the brand or store. 

Animations are used in these displays to make your shop appealing to the customers passing buy. 

They are extremely lucrative as they can be the deciding factor whether the shopper enters the store or not.

6. Gondola displays:

These are two-sided shelving units that sometimes appear in larger/open areas of store. 

You can accommodate different size of products due the adjustable shelves and can use them according to your need.

They can display more than one type for product at the same time. 

They are usually made out of metal or plastic. Brands often promote their retail products through graphics and color schemes. 

We can also see gondola displays in the form of product hanging from hooks or strips.

7. Glorifier display:

Brands use the non-traditional way of displaying the retail products in the form of exclusive glorifiers. 

If your store in theme-based use ornaments that are related to it to showcase your items. 

They play a major role in visual advertisement and have an ever-lasting impact on the shopper.

8. Counter-top display:
Counter Top Display
Counter Top Display

Usually smaller items are placed on the top of counter to save space and encourage the customers to buy them spontaneously. 

They lure people into thinking ‘why not buy this when I already am at the counter?’

9. Dump bins:
Dump Bins
Dump Bins

They are large bins in stores filled with individually packed common products. 

They provoke impulsive purchases. They are usually made of cardboard but are customizable and a great opportunity of showing your creativity. 

You can fill them with anything. They let the buyers to easily find stuff; they don’t need daily cleaning and organizing.

10. Pegboards:
Pegboards
Pegboards

Use pegboard displays above shelf units in your aisles so that the items remain in site even when they are between rows. 

Stationery items, kitchen appliances and gardening tools can be displayed through pegboards when you don’t want them to get lost in the shelves or they keep falling off the racks. 

11. Banner display:
Banner Display
Banner Display

This is an imaginative way of advertising a product without actually presenting it in the store. 

It acts like billboards; promoting and providing information about your merchandise to the people passing by. 

They can be easily moved around the store and can be renewed quickly. 

Banners highlight the products that are on sale and add originality to your store. 

Digital banners can be used too to show multiple ads at one time. 

These types of retail displays will improve the image and sales of your store and move more merchandise.  

Displays can be made more dynamic or eye-catching through graphic signage, colors, shapes and lights. 

Some of these require space and large department but a few particularly banner displays, shelf talkers, counter-top displays and glorifiers can be used in any type or size of store. 

Clothes Displays:

The purpose of clothing displays is similar to other retail display but there are some strategic differences between the displays of apparel merchandise and grocery merchandise; which make them prominently unique.

1. Garment racks:

The most common type of clothing displays for retail are garment racks. There are different types of garment racks, some are circular, some have shelves and some are for hanging the items. Being a merchandizer you shouldn’t just throw the products on the racks and walk away. You need to learn how to organize the clothing racks. Purchase a couple of good quality clothing racks if you want a successful boutique and you’ll achieve your target sale.

• Grouping items by color make them visually attractive and makes it easier to find clothes according to the color they wanted to buy in first place. 

• Put related items together so buyers don’t have to search for them in the store. E.g. fold and put jeans in shelves under the handing t-shirts and use different rack for cardigans. 

• Hang sale items in an easily noticeable and approachable place in the store and tag them with discounted prices.

2. Mannequins:

A store without mannequins is like a sea without fish. Now you know how essential they are? 

Mannequins promote instinctive buys as they showcase clothes to the shopper which they may not have been looking for. 

Dress them up in trendy outfits which the shopper might want to wear themselves.

3. Display tables:

Due to their versatility they are very common in clothing stores. They can display innumerable products whether it’s apparel or jewelry. You don’t have to do much to make them look appealing, just place the garments mention sale or brand with a banner, put a glorifier on top and that would be enough. Whether it’s holiday, picnic or formal, your dining table usually has a theme. Display tables can do the same thing. Your major objective should be to provoke emotions in people that make them stop and admire your merchandise.

 Make sure the displays match the style of the clothes you sell as you don’t want to have street wear displays while you sell part dresses. Ensure the visibility of products.

• Use bright colors to draw people towards a display table or shelf.

• Give your table some height and 

• Don’t overload it.

4. Wall mounted shelves/racks:

Folding and stacking is a go-to for stores that doesn’t have enough space to hang stuff. 

This would work the best for customers who don’t want to mix and match items and can decide what to buy quickly. 

Assort the clothes according to colors or sizes and put similar items in one rack. 

You can hang one piece for display and fold the others. 

Use hard items like bags and shoes in the upper or lower racks and add decorative items like plants, pots, cars etc.

Ideas For The Retail Shelves Display?

Ideas For The Retail Shelves Display
Ideas For The Retail Shelves Display

1. Frames:

Frames
Frames

You might have seen frames sticking out of the shelves when you move through the alley. 

The main resolution is to separate some products from the others. 

Display smaller items in the framed shelves and use different lighting to grab attention of the buyer. 

They increase the stopping power of a brand and are strong marketing tools.

2. Hang-tags:

displays for retail
Hang Tags

Hang-tags are also called shelf-talkers; they are promotional signs that are sticked perpendicularly to the shelves. 

They are usual for making your brand standout within the aisle. 

They are great for pointing out sales, educating and guiding the customer directly to your product. 

When designing tags make sure they are of the same color as the packaging of your item as it helps the shopper in associating the product with sign. 

Use them for highligting important facts about your retail items.

3. Clip strips/side display:

Clip Strips Side Display
Clip Strips Side Display

They are long vertically hanging  cards with hooks that are for holding small products like lip balms or face masks. 

Small items get lost in the racks and it get hard for the customer to reach them so that’s why you should use these. 

When placed in adjacent to drive awarness, the shopper doesn’t have to change aisles to get it. 

Sidekick retail display units are best for cross-merchandising and is a powerful tool to bring the product into spotlight. 

4. Headers:

headers
Headers

Use headers to differentiate similar products of different brands while placing them in one shelf. 

They promote, categorize or suggest a way to use the product. 

Use these cards to provide information to the shopper when they check the price. 

Mention what makes your company/store different from its competitors, so you can convince people into buying it. 

This improves image and enhances the dynamic presentation of the brand.

How To Custom Your Retail Display Racks?

How To Custom Your Retail Display Racks
How To Custom Your Retail Display Racks

Since you read this article; you either are already a retailer or going to open a retail store soon so here’s something you should know. 

Instead of buying ready-made display racks, you should custom displays for retail. Install/buy displays according to your merchandise, area and theme of your shop. 

• Pipe clothing displays for retail:

These are used by clothing stores to display their apparel. 

They allow you hang items in the store so people could easily see and check them. 

You can also add additional sizes without occupying much space. 

Retailers usually prefer the rolling clothing racks as they can act as rack for hanging clothes as well as a shelf for showcasing other types of merchandise.

• Wood Pallets:

In various levels retail display you use display tables made out of wood arrange either in the form of stairs or boxes. 

They can be used like dump bins to hold small packed items or can be converted into racks. Usually jars, bottles, vases and toys. 

• Free/floor standing displays for retail:

This is the very traditional but effective way of showcasing your products inside or outside the store. 

It includes end-cap displays, gondola displays, isle units and counter-top small shelves. 

You cannot run a store without these so why not get them customized so they promote the brand and make the store look attractive. 

It doesn’t matter what you are selling; whether its granola bars, lotion, shampoo or a hairdryer you would need highlighting. 

Describe why people should buy that specific product and when you succeed in convincing the consumer that it would solve their problems, you won the market.  

So invest in some good displays for retail and order them in ergonomic designs and startling colors that leave such an impact that your shop is their first stop when they shop!

Here’s a website that sells amazing customized displays for retail made out of sustainable material in elegant designs that would make your product stand-out and your shop different from others. 

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